Surprising Genealogist Demographics?

It is always interesting to look at statistics of one's website.  I have done so recently and the results are not too surprising, but there are interesting results as well.

Two assumptions that many people make about genealogy and family history researchers are that they are old and they are female.

Let's take a look at the stats from this website for a time period and see what they show.  I am assuming that this website has a representative set of demographics to others in the industry.

Age

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Yep, the visitors are indeed "older." About 71% are 55 or older. I am a bit surprised at this actually.  My guess would have been that the percentage of "younger" enthusiasts would have been a bit higher.

But look at Pages/Session and Average Session Duration - the numbers diminish as the visitors are younger. Are they not as interested (those who do visit) - or is their attention span less or are they just too busy?

Gender

No real surprise here - although I would have guessed 75-25 rather than 66-34.  And the Pages/Session and Session Duration differences are negligible.The women tend to spend a bit more time on the site - so maybe their attention span is a bit better.

What are your thoughts?  Are you surprised at all? I know that there are efforts to get more "younger" folks interested in genealogy,

Hopefully that will happen before no one is able to read cursive writing, and under-stated challenge for the genealogy community in years to come.

Please weigh in in the comments section.

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